About the Author

Noelle K. Moser – Observer of Worlds, Teller of Small Truths

I’ve always moved through life like a quiet naturalist, watching the way people, animals, and moments shift in their own tiny ecosystems. Whether its chickens pecking for that perfect worm, customers fishing through bracelets like a hungry Baryonyx, or a herd of holiday shoppers navigating retail like it’s the Late Cretaceous, I see stories everywhere – and I write them down.

I run Shelf Life: Lessons from Retail, a blog where paleontology meets everyday life. Here, dinosaurs walk alongside modern retail chaos, chickens teach us lessons about perseverance, and retail becomes an environment rich with instinct, rhythm, and behavior. My writing blends science, symbolism, and a touch of aesthetic magic – with a soft spot for Tyrannosaurus rex, kawaii doodles, and the worlds we create for ourselves.

I am a lifelong dinosaur enthusiast, a bookstore wander, and a retail assistant manager who has seen every kind of customer behavior imaginable, and someone who believes that meaning grows out of observation. My writing centers on the small details – the quiet moments that reveal how we adapt, survive, and sometimes thrive.

This blog is my retail field journal—equal parts natural history, personal narrative, and a cozy nook of curiosity. If you’re drawn to dinosaurs, soft sciences, quiet reflection, symbolic thinking, or the strange poetry hidden in everyday retail, you’ve found the right ecosystem.

So, sit back with a cup of coffee and let me guide you through the world of retail as you’ve never imagined it—seen through the wandering eyes of a paleontologist misplaced among accessories, displays, and decisions.