
On most days at my store, my world is made up of tiny earrings, hesitant smiles, deep breaths, and the sudden, unmistakable courage of a person about to transform their body in the smallest yet boldest way. An ear piercing may only last a few seconds, but the moment before is where the real story lives.
Somewhere between the alcohol pads and the click of the piercing gun, I realized something strange and wonderful: my fascination with Tyrannosaurus rex has somehow crossed into my daily work in several profound ways.
- Fear doesn’t mean weakness
Every person who sits in the piercing chair is afraid at some level. Kids, Teens, Adults, and even Men. I’ve seen hands shake, eyes water, and shoulders lock up like fossils in sedimentary stone. But they do it anyway.
T. rex lived in a world that wanted to eat him just as badly as it wanted to eat it. Survival means stepping forward while afraid – and every customer who whispers, “Okay, I’m ready”, is channeling that same ancient bravery.
2. Small changes can be powerful
A tiny diamond stud can change how someone sees themselves. Confidence, identity, rebellion, self-expression – all wrapped up in a piece of metal smaller than a pea.
Dinosaurs evolved in tiny increments over millions of years. A slightly stronger bite. A slightly sturdier skeleton. Over time, that small change reshaped the world. Without Tyrannosaurus rex, our world would look much different. No Jurassic Park, no kids in dinosaur pajamas, and most importantly, no creature standing at the intersection of popular culture and science.
Evolution…but make it sparkly.
3. Pain is brief. Transformation is eternal.
That moment of discomfort lasts for less than a second. The memory lasts forever.
I imagine Tyrannosaurus rex hatching from its egg, dependent and vulnerable, and then slowly becoming one of the most complex creatures that ever existed. Growth in uncomfortable. Becoming inconvenient. But the result is legendary.
4. Everyone has a “first time“
First time getting your ears pierced. First time standing at the feet of a dinosaur skeleton, gazing up in wonder. The first time you realized that world was bigger, older, and stranger than you realized.
Those moments impact you in invisible ways. And in my tiny corner of the retail world, I get to witness the beginning of someone’s very small, personal evolution.
5. Even the fiercest beings crave adornment (probably)
Okay, no, Tyrannosaurus rex did not wear diamond studs or fancy rhinestone dangles, but display is everything in nature. The fossil records show that dinosaurs, even T. rex, were adorned with feathers, colors, horns, and spikes.
Maybe ear piercing isn’t so far removed from the Mesozoic instinct after all. Somewhere deep in our DNA, we feel the urge to mark, decorate, and evolve ourselves.
At the end of the day, I am just piercing ears. But in that, I am handing those who sit in my chair a tiny moment of courage, transformation, and history. And in some odd, ancient way…this desire stems from our ancestors who lived under the feet of Mesozoic giants in burrows and in canopies above their heads.
In a world shaped by extinction, survival, and adaptation, even the smallest choice to adorn our bodies carries ancient weight. Maybe every pierced ear is a soft reminder that we are all still evolving – not away from the past, but in conjunction with it.

I am a retail naturalist who studies the modern mall as if it were the Late Cretaceous. Through the lens of a T. rex, Deinonychus, and other ancient creatures, I observe how shoppers gather, migrate, clash, and comfort one another. Shelf Life: Lessons from Retail is where those field notes become warm, thoughtful stories about the humans who wander through my contemporary retail ecosystem.
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